Compare them on eight points: entry price and pricing unit, engine coverage, free trial, geography and language, MCP, API access, answer-level data and export, and how openly the method is documented. Then check each against the vendor's own pages.
Competitor details come from vendor public pages, checked 2026-10-04. Vendors change prices often, so confirm on their site.
Two tools that look alike on a pricing page can differ in prompts, engines, markets and how answers are collected. Ask the same eight questions of every tool on your shortlist and write the answers down.
What does the cheapest plan cost, and what does the price scale with: prompts, engines, markets or seats?
Two tools at the same sticker price can differ by 5x in prompts or engines, and add-ons change the real cost.
Which AI engines are included, which cost extra, and which are missing?
A tool that skips an engine your buyers use cannot tell you where you are absent.
Can you test it before paying, for how long, and with what limits?
A trial is the cheapest way to test the interface, but trial limits often differ from paid limits.
Which countries and languages are covered, and are they limited by plan?
AI answers change by country and language, so a US-only tool says little about a German market.
Is there an MCP server, what can an assistant read and write, and which plans include it?
MCP decides whether Claude or ChatGPT can work with your data, and whether it can also change it.
Is there a REST API, on which plans, and with what request limits?
If you pipe data into your own warehouse or dashboards, API gating can matter more than the plan price.
Can you read the full AI answers, export them, and for how long are they kept?
Counts tell you that something moved. The answers tell you why.
Does the vendor publish how answers are collected, how many runs back a number, and where numbers are unreliable?
AI answers vary from one ask to the next, so a number without its sample size is hard to trust.
The table gives the short version of each tool on the same eight points. Each vendor page has the full wording, sources and what to confirm yourself.
| Dimension | Peec AI | Profound | Otterly.AI | Firemark |
|---|---|---|---|---|
| Entry price and pricing unit | Starter 50, Pro 150, Advanced 350 prompts. Check Peec for current prices. | Free trial, then custom Enterprise quote. No self-serve brand plan listed. | Lite $29 (15 prompts), Standard $189 (100), Premium $489 (400). Engine add-ons extra. | Lite $29, Starter $79, Growth $199, Pro $499. Flat tiers, prompts 25 / 100 / 200 / 500. |
| Engine coverage | Choose 3 of 6 on self-serve. Wider list on Enterprise, including Claude. | Trial: 3 engines. Enterprise: up to 9, including Claude. | 4 on every plan. AI Mode, Gemini and Claude are add-ons. | 5 engines, set by plan (3 / 4 / 5 / 5). Claude not tracked yet. |
| Free trial | Trial button on pricing page. Terms: check Peec. | Yes: 7 days, 50 prompts, 1 region, 1 language. | Yes: 7 days, no card. | No free trial. |
| Geography and language | 80+ countries claimed. Per-plan limits: check Peec. | Trial: 1 region, 1 language. Enterprise: custom. | 50+ countries on all plans. | US English only. |
| MCP | Read and write, 99 tools. Plan gating: check Peec. | Reports, agents and prompt management; read and write. Plan gating: check Profound. | Read and write. Standard and up, 2,000 or 5,000 calls a month. | Live with Claude and ChatGPT. Read-only over the latest run. |
| API access | Enterprise customers only. | On request. Listed on Enterprise. | Standard and up, 2,000 or 5,000 requests a month. | No customer API at launch. |
| Answer-level data and export | Full responses via MCP. CSV and Looker Studio. Retention not found. | Raw answers via API. CSV and JSON export, all-time history on Enterprise. | Raw responses via MCP. CSV on all plans. | Full answers in app, 13 months. CSV without full answers. |
| Methodology transparency | Describes UI scraping. No sample-size rules found. | Help article gives no technique or sample size. | Says it scrapes like a real user. No sample size found. | Public method with minimum samples and stated limits. |
Information from Peec AI, Profound and Otterly.AI public pages, checked 2026-10-04. We have not given any tool a score. Which tool fits depends on the constraint that decides it for you.
Each page opens with a choose-if summary, then lists where the other tool is stronger, where Firemark is stronger and where Firemark is behind.
Choose Peec AI if you track countries beyond the United States or want deep MCP write tools. Choose Firemark if US English is enough and you want four flat plans from $29 a month with a published method.
Read the Peec AI comparisonChoose Profound if you want an enterprise contract with up to nine engines, custom regions and an API. Choose Firemark if you want a published monthly price, five engines in US English and no sales call.
Read the Profound comparisonChoose Otterly.AI if you want a 7-day free trial, daily runs and markets beyond the United States. Choose Firemark if you want more prompts per dollar and Google AI Mode and Gemini included in the plan price.
Read the Otterly.AI comparisonThe best AI visibility tool is the one that covers the engines and countries your buyers use, prices by something you can predict, and states how it scores answers. Pick on the constraint that decides it for you.
Semrush and Ahrefs both sell AI visibility tracking alongside their SEO tools, which suits a team that already pays for one of them. We have not compared them point by point. The details below come from each vendor's own page, read on October 5, 2026.
Semrush AI Visibility Toolkit tracks mentions from ChatGPT, Google AI, Gemini and Perplexity, and includes 25 custom prompts. It is priced per domain, shown at €94.94 a month on annual billing on its EU pricing page.
Source: semrush.com/pricing/ai, checked 2026-10-05. Check Semrush for your currency and trial terms.Ahrefs Brand Radar monitors AI Overviews, Gemini, ChatGPT, Perplexity, Copilot and AI Mode. Its Custom Prompts option is listed from €47 a month.
Source: ahrefs.com/brand-radar, checked 2026-10-05. Check Ahrefs for your currency, plan limits and trial terms.We read each vendor's own pricing page, docs and help pages on 2026-10-04. We state a competitor detail only when its own pages state it. When a vendor's pages disagree or leave a detail out, the page says to check the vendor instead of guessing.
Our own details come from our plans, our method and our MCP page. Firemark is US English only, has no free trial, tracks five engines and does not track Claude yet, and the vendor pages say where that puts us.
Peec AI, Profound, Otterly.AI and other vendor names on these pages are trademarks of their owners. We are not affiliated with them, and they have not reviewed these pages. Spotted something out of date? Tell us and we will check it.
Rank trackers report a position for a keyword on a results page. AI answers have no fixed positions. Firemark records whether your brand is named, whether your site is linked, and how competitors fare across many prompts and engines, and repeats on a schedule.
Compare them on eight things: entry price and what the price scales with, engine coverage, free trial, geography and language, MCP, API access, answer-level data and export, and how openly the method is documented. Check each against the vendor's own pages, because plans and prices change often.
No. Tools differ in the engines they track, how they collect answers, which country and language they ask from, how often they run and how many answers sit behind each figure. Compare a tool with itself over time, and compare tools on method rather than on one headline number.
Competitor details come from each vendor's public pages and docs, checked on 2026-10-04, and each page lists its sources and dates. Vendors change prices and plans often, so confirm anything that decides your purchase on the vendor's own site.
Start tracking and see which engines name your brand, and who ranks above you.