Track your brand in Gemini
Firemark asks Gemini your buyer questions on a schedule and records whether it names your brand, links your site, and names competitors in your place. Gemini is included from Starter at $79 a month, and in Growth and Pro.
How Firemark tracks Gemini
We put each prompt to the Gemini web app from a US location, in English, and store the answer with its sources.
Every prompt in your basket is asked once per run. Gemini and ChatGPT go through the same kind of capture, and the same check applies: a capture under 300 characters with no sources counts as a failed capture and is retried. It is not recorded as absence.
Scheduled runs use a standard queue and start overnight, US Eastern time. If an answer has not come back, the cell is retried. After 20 hours the remainder go live, and anything still open at 24 hours is marked as an error and left out of the base, never counted as a miss.
- Web appThe Gemini web app, from a US location, in English.
- Retries before anything countsThree attempts per mode, then a 24-hour window, so a slow answer is not counted as absence.
- Coverage ruleIf Gemini answers fewer than 95% of your prompts in a run, it is shown as short and left out of that run's totals.
Firemark reads Gemini's web app from the US and scores every answer for your brand and each competitor, so you can see Gemini's share beside the other engines.
What you see for Gemini
For Gemini you see where your brand ranks against the competitors you track, how that rank moved over runs, and how Gemini's share compares with the other engines.
- Rank over timeYour rank and your competitors' ranks on Gemini, run by run. A movement is reported only after three comparable runs and a change of at least 5 points.
- Named and linkedWhether Gemini names your brand in the text, whether it links your site, or both.
- Sentiment when namedPositive, neutral or negative, recorded only when your brand is named.
- Share beside the other enginesGemini's share of answers with its 95% range, next to the engines in your plan.
Rank on Gemini across six runs
Your rank on Gemini improved from #5 in run 1 to #2 in run 6, behind Tool A. Demo data.
Rank 1 is best. Demo data.
Prompt: Compare the main platforms for store associate tools
Tool A and Tool B are the most established options. Your Brand is a newer option that is positioned around associate tools and customer profiles, and it is often shortlisted by teams with a few dozen stores.
Illustrative text written for this page. In the product, a snippet is a sentence of up to 500 characters taken from a real answer.
What is different about Gemini
Gemini is Google's assistant, and showing up in its answers, often called Gemini SEO, is tracked separately from the two Google search features, Google AI Overviews and Google AI Mode.
- Not the same as Google's search answersGemini, AI Overviews and AI Mode are three products. A brand can be named in one and absent in another, so each has its own count.
- Starter is the first plan with GeminiLite covers three engines without Gemini. Moving from Lite to Starter adds Gemini, which changes the engine set and starts a new comparison for the overall figures.
- Counts as measuredGemini can answer the same prompt differently from one ask to the next. Counts are reported as measured and read best as a trend.
Plans that include Gemini
Gemini is included in Starter at $79 a month, and in Growth and Pro. Lite does not include it.
| Plan | Price | Engines | Gemini |
|---|---|---|---|
| Lite | $29 a month | 3 engines | Not included |
| Starter | $79 a month | 4 engines | Included |
| Growth | $199 a month | 5 engines | Included |
| Pro | $499 a month | 5 engines | Included |
Starter also covers ChatGPT, AI Overviews and AI Mode. Growth and Pro add Perplexity.
Limits we state
Tracking Gemini covers United States English only, and it is a sample of answers, not a census of everything people ask.
- United States and English only. Other countries and languages are not tracked.
- The counts describe the prompts you track, asked once each per run. They do not describe every question anyone could ask.
- Gemini answers can vary between asks, and each prompt is asked once per run.
- A signed-in Gemini user may see answers that differ from the ones we record.
- Claude is not tracked yet. It is planned for Pro.
Track the other engines beside Gemini
Each engine has its own counts, so you can see where you are named on one and missing on another.
Gemini tracking FAQ
The basics
Which AI engines does Firemark track?
ChatGPT (web, logged out), Perplexity, Google AI Overviews, Google AI Mode and Gemini, in US English. Lite covers ChatGPT, AI Overviews and AI Mode, Starter adds Gemini, and Growth and Pro cover all five. Claude is coming.
How is Gemini collected?
Each prompt is put to the Gemini web app from a US location, in English, and the answer is stored with its sources.
Does Gemini tracking tell me how I show up in Google AI Overviews or AI Mode?
No. Gemini, AI Overviews and AI Mode are separate products, and each has its own counts. A brand can be named in one and absent in another.
Plans and billing
Which plans include Gemini?
Starter at $79 a month, Growth and Pro. Lite does not include Gemini.
What happens to my figures when I move from Lite to Starter and add Gemini?
Adding an engine changes the engine set, so the overall figures start a new comparison from that point. Results from before and after are not compared with each other.
Find out if Gemini names you
Start tracking your brand, or open the demo to see a full report first.