Choose Profound if you want an enterprise contract with up to nine engines, custom regions and an API. Choose Firemark if you want a published monthly price, five engines in US English and no sales call.
Information from Profound public pages, checked 2026-10-04. Visit Profound. Vendors change prices often, so confirm on their site.
Profound positions itself as an AI marketing platform, with a free trial and a custom Enterprise plan for brands and credit-metered agents.
Source: www.tryprofound.com/pricing, checked 2026-10-04The table sets Firemark against Profound on the eight points that most often decide a shortlist.
| Dimension | Profound | Firemark |
|---|---|---|
| Entry price and pricing unit | The pricing page lists a free Trial and a custom Enterprise plan for brands, with no self-serve paid brand plan, so cost comes from a quote. Self-serve prices quoted in older reviews may be out of date, so check Profound for current terms. | Four flat monthly plans: Lite $29 (25 prompts), Starter $79 (100 prompts), Growth $199 (200 prompts), Pro $499 (500 prompts). The plan sets prompts and engines, and extra prompts are $89 per 100. Unlimited seats on every plan. See our pricing |
| Engine coverage | Trial: ChatGPT, Gemini and Google AI Overviews. Enterprise: up to nine engines, which are ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search. | 5 engines: ChatGPT (web), Perplexity, Google AI Overviews, Google AI Mode, Gemini. Lite has 3, Starter 4, Growth and Pro 5. No engine add-ons. Claude is not tracked yet. See our pricing |
| Free trial | Yes. The free Trial runs 50 unique prompts daily for 7 days, on 1 language and 1 region, with unlimited seats. It has no export, API, history or support, and you cannot customize the prompts. | No free trial. Plans bill monthly. See our pricing |
| Geography and language | The Trial covers 1 region and 1 language. Enterprise offers custom languages and regions. | United States and English only. Read our method |
| MCP | Hosted MCP server with OAuth. It covers visibility, sentiment, citation and shopping reports, raw data, agents, prompt management, knowledge bases, docs and projects, and it can write as well as read. The docs do not say which plans include it, so check Profound. | Live with Claude and ChatGPT. It reads your latest run, with answer snippets of up to 500 characters. An assistant can draft prompts and propose changes that you confirm in the app. It cannot start runs, change engines or schedule, or touch billing. How our MCP works |
| API access | The REST API is only available upon request through support. The pricing page lists API access on Enterprise and none on the Trial. | No customer REST API at launch. See our pricing |
| Answer-level data and export | The REST API includes an endpoint that returns raw per-execution answers with mentions, citations and search queries. Enterprise adds CSV and JSON export and all-time history. The Trial has no export. | Full answers and sources are viewable in the app for 13 months, and counts and verdicts are kept for the life of the account. CSV export covers prompts, engines, competitors and sources, without full answers. MCP returns snippets only. Read our method |
| Methodology transparency | Profound's help article describes daily prompt runs. It does not state the collection technique, sample size or runs per prompt. | The method page is public. Each answer is scored by a model with a second model checking borderline cases. Percentages need at least 20 prompts, competitors named fewer than 10 times show as "fewer than 10", and a movement is reported only after three runs and a 5-point change. Single answers vary, and counts are reported as measured. Read our method |
Information from Profound public pages, checked 2026-10-04. Vendors change prices and plans often, so confirm current terms on the vendor's own site before you decide. Details about Firemark come from our pricing, method and MCP pages.
Profound is ahead on 6 points below. Each one comes from its public pages.
Far wider engine coverage. Enterprise covers up to nine engines, including Claude, Perplexity, Microsoft Copilot and DeepSeek. We track five and not Claude yet.
Source: www.tryprofound.com/pricing, checked 2026-10-04A free trial. Profound offers 7 days with 50 prompts. Firemark has no free trial.
Source: www.tryprofound.com/pricing, checked 2026-10-04Raw answers through a REST API. The API returns every execution with mentions, citations and search queries. Firemark has no customer API and keeps full answers in the app only.
Source: docs.tryprofound.com/rest-api/introduction, checked 2026-10-04Longer history and Enterprise controls. All-time history, CSV and JSON export, SSO and SOC 2 are listed for Enterprise, with support up to a dedicated specialist on a 24-hour SLA.
Source: www.tryprofound.com/pricing, checked 2026-10-04Regions and languages beyond US English, set per Enterprise contract.
Source: www.tryprofound.com/pricing, checked 2026-10-04More than tracking. Profound lists agents, shopping tracking, agent analytics from server logs and a hosted MCP server that can run agents and edit prompts.
Source: docs.tryprofound.com/mcp/overview, checked 2026-10-04Firemark has an edge on the points below, and each is limited by what the facts support. We do not claim to be the only tool with answer-level data or MCP.
Prices on the page. Firemark shows four monthly plans from $29 to $499 and you sign up and start without a sales call. Profound's pricing page lists a trial and a custom Enterprise plan.
Source: www.tryprofound.com/pricing, checked 2026-10-04A published measurement method with stated limits. Percentages need at least 20 prompts, small competitor counts show as "fewer than 10", and a movement is reported only after three runs and a 5-point change. Profound's help article gives no technique or sample size.
Source: help.tryprofound.com/articles/3443229936-answer-engine-insights-overview, checked 2026-10-04A read-only MCP server that works with Claude and ChatGPT. Profound's MCP server can run agents and change prompts, so ours suits teams that want an assistant to read results and nothing more.
Source: docs.tryprofound.com/mcp/overview, checked 2026-10-04These are real limits of Firemark today, and several may rule it out for you.
We could not confirm these from Profound's public pages, or its pages disagree, so we do not state them as facts.
Pick on the constraint that decides it. If a market, an engine or an API is a must, that usually settles the choice before price does.
Its pricing page currently lists a free Trial and a custom Enterprise plan for brands, with no self-serve paid brand plan. Prices quoted in older reviews may be out of date, so check Profound. Firemark lists four monthly plans from $29 to $499.
It can be if five engines in US English cover your buyers and you want a published price and no sales call. Profound is the better fit for enterprise buying, up to nine engines including Claude, custom regions and languages, and an API.
Profound's Trial covers ChatGPT, Gemini and Google AI Overviews, and Enterprise covers up to nine engines including Claude. Firemark tracks ChatGPT, Perplexity, Google AI Overviews, Google AI Mode and Gemini, with three to five by plan, and Claude is not tracked yet.
Profound's REST API, available on request, returns raw per-execution answers. Firemark shows full answers in the app for 13 months, but the CSV excludes them and MCP returns snippets of up to 500 characters. Firemark has no customer API at launch.
Competitor details come from each vendor's public pages and docs, checked on 2026-10-04, and each page lists its sources and dates. Vendors change prices and plans often, so confirm anything that decides your purchase on the vendor's own site.
Profound's pricing page lists a free 7-day Trial and a custom Enterprise plan for brands, so the price comes from a quote. Self-serve prices in older reviews may be out of date, so check Profound for current terms. Firemark publishes four plans from $29 to $499 a month.
Read the guide to comparing AI visibility tools, or see how Firemark compares with Peec AI and Otterly.AI.
Profound and the other vendor names on this page are trademarks of their owners. We are not affiliated with them, and they have not reviewed this page. Spotted something out of date? Tell us and we will check it.
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