Exports now follow the prompt group you have selected
Prompts, engines, competitors, sources and full exports ignored the selected prompt group and covered every prompt. They now contain only the group's prompts and figures.
What's new in Firemark
What is new, improved and fixed in Firemark, newest first. Every change a customer would notice, with the date it shipped.
October 2026
Firemark emails are redesigned, with a monthly summary and early warnings
Sign-in codes, password emails, invitations, first results and change alerts have a new look for phones and dark mode. A monthly summary and warnings before runs pause or data is deleted are new.
Improvements and fixes, 17 to 28 October
Group existing prompts by buyer type in one click, prompts with a plus sign reach the engines intact, and phone layouts no longer overlap. A faster load and menu shortcuts are in there too.
Invitations take your teammates straight into your account
An invited teammate can continue with Google, create a password or sign in, and lands back on the invitation with no plan or payment steps. Someone signed in with no account sees their open invitations.
The Firemark home screen is redesigned
With one brand, home opens on a short brief: a headline, key pills and numbered facts. With several brands, it opens on a portfolio table with a summary across them.
Gap tools show where competitors are cited and you are not
Find prompts where a competitor is named and you are not, where some engines name you and others do not, and where you are named without a link. A gap export and a source-gap view come with it.
Change your password in Workspace settings
Workspace settings now has a change-password option, and Firemark emails you when a password is set or changed. Accounts that only use Google are pointed to "Forgot your password?".
Prompt groups let you slice results by buyer type
Sort your prompts into groups, then pick a group in the top bar to see Overview, Sources and other screens for just those prompts. Add, move and remove prompts in bulk.
Prompts that name your brand are now flagged
Prompts that already contain your brand name get a chip on the Prompts screen, so you can tell them from open buying questions. Counts and results stay as they were.
Per-URL citations are live in Firemark
Sources now lists which of your own pages AI answers cite, with how many answers cited each page and how it fared against competitors, per engine. Your assistant can read the same list.
Remove a brand and bring it back within 90 days
Account owners can remove a tracked brand from its Setup page. It moves to a Removed brands list on Brands, with a Restore button until its data is deleted after 90 days.
Start a brand's first run from Claude or ChatGPT
Firemark's MCP server has a start_run tool. Your assistant can start a confirmed brand's first run, or retry once after a run that failed.
Improvements and fixes, 5 to 16 October
Smaller changes from the first two weeks: subdomains count as your site in Sources, AI Mode keeps its product lists, and several sign-up and Setup screens stopped showing the wrong thing.
Set up a brand from Claude or ChatGPT while you sign up
The last sign-up step now offers to connect your assistant, so you can set a brand up in Claude or ChatGPT instead of filling in the form. Each assistant has its own step-by-step guide.
Pages and links in Firemark respond faster
Clicking a link now answers at once, with a loading state while the next screen arrives. Screens you are likely to open next are fetched ahead of time.
Short forms and aliases of your brand and competitors now count as mentions
A mention of a brand's short form, such as its name without "AI" or "Labs", now counts, and so does any alias you add. Changing a competitor's alias re-counts that competitor's earlier runs.
Find out if AI recommends you
Start tracking your brand, or open the demo to see a full report first.