Firemark reports the answers it collected, counted as measured. Every answer is scored, uncertain cases are checked again, and fixed rules decide what we are willing to show. Every run is a sample, and this page says how large that sample is and where the method stops.
Method last reviewed
A run asks every prompt in your basket on every engine in your plan, scores each answer and publishes the results. Answers per run are prompts x engines, so 100 prompts on 4 engines is up to 400 answers.
Your basket of prompts, each with a funnel stage, is the fixed set of questions.
Before the run, we check that each engine is answering. An engine that is not is shown as short.
Each prompt is asked on each engine from a US location, in English.
Every answer is scored for who it names, who it links and where.
The run is published, and counts, ranks and claims are worked out from it.
Your first run starts as soon as you confirm your basket, and most brands see first results within about an hour. After that you choose daily, weekly or monthly, up to your plan's fastest cadence, and scheduled runs start overnight, US Eastern time.
If an engine does not answer enough of your prompts, we retry before the run is published as short. A failed answer is never counted as your brand being absent.
For every answer we record whether your brand is named, whether your site is linked, which funnel stage the prompt belongs to and which sites the answer cites. Named and linked are counted separately.
A scoring model decides whether each brand name in an answer is used as the name of that company or product. Checks run in layers: simple checks first, a model for the rest, and a second review for names it cannot settle. A name still undecided counts as not named.
Whether an answer links you, where your first mention falls and the snippet are worked out by code from the answer and its sources. The scorer is a model, so it can be wrong on an edge case, which is why uncertain names get a second look.
Firemark reports counts instead of one blended score: how many answers name you, how many link your site, and where you rank among the competitors you track.
There is no universal good score. The figure depends on your prompts, your market and your competitors, so read your share against theirs and across several runs.
Share of voice is the same count for every brand you track: the answers that name each brand, out of the answers collected. Your rank places you among those brands. A competitor named in very few answers of a run is shown without a rank for that run.
Each engine contributes one answer per prompt per run, so for one engine your sample is your prompt count. Across engines it is prompts x engines: up to 75 answers on Lite, 400 on Starter, 1,000 on Growth and 2,500 on Pro.
AI engines do not give the same answer to the same question every time, and a small basket moves more than a large one. The Engines screen draws a 95% range on each engine's own base, so you can see how far a share could move from the sample alone. We do not run a significance test, and we do not put a range around a base that is too small to support one.
| Plan's prompts | Named in | 95% range |
|---|---|---|
| 25 prompts (Lite) | 10 of 25 answers | 23% to 59% |
| 100 prompts (Starter) | 40 of 100 answers | 31% to 50% |
| 200 prompts (Growth) | 80 of 200 answers | 33% to 47% |
| 500 prompts (Pro) | 200 of 500 answers | 36% to 44% |
A range like this covers sampling alone. It does not cover an engine changing how it answers, which is why a change of collection method restarts the comparison. See plans and answers per run.
We review this page against how the product works whenever the method changes.
Each answer is scored by a model, and uncertain answers are checked a second time. Firemark reports counts as measured, shows a percentage only when the sample is large enough, and reports a movement only after repeated runs. See the limits of the method on this page.
The United States and English only. Every engine is asked from a US location in English.
Named means the brand's name appears in the text of the answer. Linked means the answer's sources include your own site. They are counted separately, so an answer can be named and linked, named only, linked only, or absent. A name that appears only inside a list of sources does not count as named.
AI engines do not give the same answer to the same question every time, so a run is a sample. We report counts as measured, draw a 95% range per engine on the Engines screen, and call a movement only after three comparable runs and a change of 5 points or more.
Start tracking, or open the demo to see a full report first.