Method and proof
How to Build a Prompt Set for AI Prompt Tracking (With a Template)
How to build a prompt set for AI prompt tracking: how many prompts you need, where to find them, how to tag them by funnel stage and a template you can copy.
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How ChatGPT, Gemini, Perplexity and Google's AI answers choose which brands to name, and how to measure it.
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How to Track Brand Mentions in ChatGPT, by Hand or With a Tool
Three ways to track brand mentions in ChatGPT: by hand, in a sheet or with a tool. What counts as a mention, why small samples mislead, and a rule for choosing.
Method and proof
What Does AI Share of Voice Count, and How Do You Calculate It?
AI share of voice is a count of answers that name a brand over a base. What it counts, the formula, a worked example with two denominators and how to read the range.
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