Interactive AI visibility demo report

Open a full report on demo data: your share of AI answers, your rank over time, prompts by funnel stage and the sites AI cites. Pick a B2B software brand or an ecommerce brand.

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Explore a full AI visibility report on demo data

The report below shows what Firemark records: 625 answers from five AI engines, each scored for whether your brand is named and linked, then ranked against five competitors over six runs. Every brand, prompt, answer and number is invented.

Demo data

This is a mock report. The brand, competitors, prompts, answers and numbers are invented and are not data from any real brand. Switch the example, filter by engine and open a prompt to see how a real report works.

Example
Demo dataAn invoicing tool for small agencies, tracked against five competitors. 125 prompts per engine, 6 runs.
Engine

Named in 312 of 625 answers. Ranked #2 of 6.

50%Share of answers that name you
183Answers that link your site (29%)
#2Rank of 6 (run 1: #4)
270Answers where you are absent

Every answer, one square each

Named + linkedNamedLinked onlyAbsent

Named in 312 of 625 answers across five engines. Demo data.

Named answers by funnel stage

Research84 of 200
Compare118 of 225
Decision110 of 200

Your rank over time

Rank of six brands across six runs, All engines. Demo data.Rank 1 is at the top. You move from #4 in run 1 to #2 in run 6.#1#2#3#4#5#6Run 1Run 2Run 3Run 4Run 5Run 6Tool A #1Tool B #3Tool C #4Tool D #5Tool E #6You #2Rank of six brands across six runs, All engines. Demo data.Rank 1 is at the top. You move from #4 in run 1 to #2 in run 6.#1#2#3#4#5#6123456Tool A #1Tool B #3Tool C #4Tool D #5Tool E #6You #2
Run
  1. #1 Tool A (335)
  2. #2 Tool B (282)
  3. #3 Tool C (235)
  4. #4 You (220)
  5. #5 Tool D (147)
  6. #6 Tool E (105)
  1. #1 Tool A (340)
  2. #2 Tool B (282)
  3. #3 Tool C (235)
  4. #4 You (229)
  5. #5 Tool D (148)
  6. #6 Tool E (105)
  1. #1 Tool A (345)
  2. #2 Tool B (281)
  3. #3 You (256)
  4. #4 Tool C (223)
  5. #5 Tool D (148)
  6. #6 Tool E (105)
  1. #1 Tool A (351)
  2. #2 Tool B (281)
  3. #3 You (276)
  4. #4 Tool C (217)
  5. #5 Tool D (149)
  6. #6 Tool E (105)
  1. #1 Tool A (356)
  2. #2 You (294)
  3. #3 Tool B (280)
  4. #4 Tool C (211)
  5. #5 Tool D (149)
  6. #6 Tool E (105)
  1. #1 Tool A (361)
  2. #2 You (312)
  3. #3 Tool B (280)
  4. #4 Tool C (205)
  5. #5 Tool D (150)
  6. #6 Tool E (105)

Your rank improved from #4 in run 1 to #2 in run 6, behind Tool A (All engines). Counts are answers that name each brand. Demo data.

Named in 78 of 125 answers. Ranked #2 of 6.

62%Share of answers that name you
56Answers that link your site (45%)
#2Rank of 6 (run 1: #4)
27Answers where you are absent

Every answer, one square each

Named + linkedNamedLinked onlyAbsent

Named in 78 of 125 answers across ChatGPT. Demo data.

Named answers by funnel stage

Research25 of 40
Compare28 of 45
Decision25 of 40

Your rank over time

Rank of six brands across six runs, ChatGPT. Demo data.Rank 1 is at the top. You move from #4 in run 1 to #2 in run 6.#1#2#3#4#5#6Run 1Run 2Run 3Run 4Run 5Run 6Tool A #1Tool B #3Tool C #4Tool D #5Tool E #6You #2Rank of six brands across six runs, ChatGPT. Demo data.Rank 1 is at the top. You move from #4 in run 1 to #2 in run 6.#1#2#3#4#5#6123456Tool A #1Tool B #3Tool C #4Tool D #5Tool E #6You #2
Run
  1. #1 Tool A (88)
  2. #2 Tool B (80)
  3. #3 Tool C (60)
  4. #4 You (55)
  5. #5 Tool D (30)
  6. #6 Tool E (25)
  1. #1 Tool A (88)
  2. #2 Tool B (76)
  3. #3 Tool C (60)
  4. #4 You (57)
  5. #5 Tool D (30)
  6. #6 Tool E (24)
  1. #1 Tool A (89)
  2. #2 Tool B (72)
  3. #3 You (64)
  4. #4 Tool C (52)
  5. #5 Tool D (30)
  6. #6 Tool E (23)
  1. #1 Tool A (89)
  2. #2 You (69)
  3. #3 Tool B (68)
  4. #4 Tool C (48)
  5. #5 Tool D (30)
  6. #6 Tool E (22)
  1. #1 Tool A (90)
  2. #2 You (73)
  3. #3 Tool B (64)
  4. #4 Tool C (44)
  5. #5 Tool D (30)
  6. #6 Tool E (21)
  1. #1 Tool A (90)
  2. #2 You (78)
  3. #3 Tool B (60)
  4. #4 Tool C (40)
  5. #5 Tool D (30)
  6. #6 Tool E (20)

Your rank improved from #4 in run 1 to #2 in run 6, behind Tool A (ChatGPT). Counts are answers that name each brand. Demo data.

Named in 71 of 125 answers. Ranked #2 of 6.

57%Share of answers that name you
40Answers that link your site (32%)
#2Rank of 6 (run 1: #1)
48Answers where you are absent

Every answer, one square each

Named + linkedNamedLinked onlyAbsent

Named in 71 of 125 answers across Perplexity. Demo data.

Named answers by funnel stage

Research18 of 40
Compare28 of 45
Decision25 of 40

Your rank over time

Rank of six brands across six runs, Perplexity. Demo data.Rank 1 is at the top. You move from #1 in run 1 to #2 in run 6.#1#2#3#4#5#6Run 1Run 2Run 3Run 4Run 5Run 6Tool A #3Tool B #1Tool C #4Tool D #5Tool E #6You #2Rank of six brands across six runs, Perplexity. Demo data.Rank 1 is at the top. You move from #1 in run 1 to #2 in run 6.#1#2#3#4#5#6123456Tool A #3Tool B #1Tool C #4Tool D #5Tool E #6You #2
Run
  1. #1 You (40)
  2. #2 Tool A (35)
  3. #3 Tool C (30)
  4. #4 Tool B (25)
  5. #5 Tool D (22)
  6. #6 Tool E (15)
  1. #1 You (43)
  2. #2 Tool A (41)
  3. #3 Tool B (37)
  4. #4 Tool C (30)
  5. #5 Tool D (23)
  6. #6 Tool E (16)
  1. #1 You (52)
  2. #2 Tool B (49)
  3. #3 Tool A (47)
  4. #4 Tool C (36)
  5. #5 Tool D (23)
  6. #6 Tool E (17)
  1. #1 Tool B (61)
  2. #2 You (59)
  3. #3 Tool A (54)
  4. #4 Tool C (39)
  5. #5 Tool D (24)
  6. #6 Tool E (18)
  1. #1 Tool B (73)
  2. #2 You (65)
  3. #3 Tool A (60)
  4. #4 Tool C (42)
  5. #5 Tool D (24)
  6. #6 Tool E (19)
  1. #1 Tool B (85)
  2. #2 You (71)
  3. #3 Tool A (66)
  4. #4 Tool C (45)
  5. #5 Tool D (25)
  6. #6 Tool E (20)

Your rank fell from #1 in run 1 to #2 in run 6, behind Tool B (Perplexity). Counts are answers that name each brand. Demo data.

Named in 52 of 125 answers. Ranked #3 of 6.

42%Share of answers that name you
33Answers that link your site (26%)
#3Rank of 6 (run 1: #4)
64Answers where you are absent

Every answer, one square each

Named + linkedNamedLinked onlyAbsent

Named in 52 of 125 answers across AI Overviews. Demo data.

Named answers by funnel stage

Research14 of 40
Compare20 of 45
Decision18 of 40

Your rank over time

Rank of six brands across six runs, AI Overviews. Demo data.Rank 1 is at the top. You move from #4 in run 1 to #3 in run 6.#1#2#3#4#5#6Run 1Run 2Run 3Run 4Run 5Run 6Tool A #1Tool B #4Tool C #2Tool D #5Tool E #6You #3Rank of six brands across six runs, AI Overviews. Demo data.Rank 1 is at the top. You move from #4 in run 1 to #3 in run 6.#1#2#3#4#5#6123456Tool A #1Tool B #4Tool C #2Tool D #5Tool E #6You #3
Run
  1. #1 Tool A (72)
  2. #2 Tool B (60)
  3. #3 Tool C (50)
  4. #4 You (40)
  5. #5 Tool D (35)
  6. #6 Tool E (25)
  1. #1 Tool A (72)
  2. #2 Tool B (56)
  3. #3 Tool C (50)
  4. #4 You (41)
  5. #5 Tool D (35)
  6. #6 Tool E (25)
  1. #1 Tool A (71)
  2. #2 Tool B (52)
  3. #3 Tool C (52)
  4. #4 You (45)
  5. #5 Tool D (35)
  6. #6 Tool E (25)
  1. #1 Tool A (71)
  2. #2 Tool C (53)
  3. #3 Tool B (48)
  4. #4 You (47)
  5. #5 Tool D (35)
  6. #6 Tool E (25)
  1. #1 Tool A (70)
  2. #2 Tool C (54)
  3. #3 You (50)
  4. #4 Tool B (44)
  5. #5 Tool D (35)
  6. #6 Tool E (25)
  1. #1 Tool A (70)
  2. #2 Tool C (55)
  3. #3 You (52)
  4. #4 Tool B (40)
  5. #5 Tool D (35)
  6. #6 Tool E (25)

Your rank improved from #4 in run 1 to #3 in run 6, behind Tool A (AI Overviews). Counts are answers that name each brand. Demo data.

Named in 61 of 125 answers. Ranked #2 of 6.

49%Share of answers that name you
36Answers that link your site (29%)
#2Rank of 6 (run 1: #4)
56Answers where you are absent

Every answer, one square each

Named + linkedNamedLinked onlyAbsent

Named in 61 of 125 answers across AI Mode. Demo data.

Named answers by funnel stage

Research15 of 40
Compare22 of 45
Decision24 of 40

Your rank over time

Rank of six brands across six runs, AI Mode. Demo data.Rank 1 is at the top. You move from #4 in run 1 to #2 in run 6.#1#2#3#4#5#6Run 1Run 2Run 3Run 4Run 5Run 6Tool A #1Tool B #3Tool C #5Tool D #4Tool E #6You #2Rank of six brands across six runs, AI Mode. Demo data.Rank 1 is at the top. You move from #4 in run 1 to #2 in run 6.#1#2#3#4#5#6123456Tool A #1Tool B #3Tool C #5Tool D #4Tool E #6You #2
Run
  1. #1 Tool A (78)
  2. #2 Tool B (62)
  3. #3 Tool C (50)
  4. #4 You (45)
  5. #5 Tool D (40)
  6. #6 Tool E (15)
  1. #1 Tool A (77)
  2. #2 Tool B (60)
  3. #3 Tool C (50)
  4. #4 You (47)
  5. #5 Tool D (40)
  6. #6 Tool E (15)
  1. #1 Tool A (77)
  2. #2 Tool B (57)
  3. #3 You (51)
  4. #4 Tool C (42)
  5. #5 Tool D (40)
  6. #6 Tool E (15)
  1. #1 Tool A (76)
  2. #2 You (55)
  3. #3 Tool B (55)
  4. #4 Tool D (40)
  5. #5 Tool C (38)
  6. #6 Tool E (15)
  1. #1 Tool A (76)
  2. #2 You (58)
  3. #3 Tool B (52)
  4. #4 Tool D (40)
  5. #5 Tool C (34)
  6. #6 Tool E (15)
  1. #1 Tool A (75)
  2. #2 You (61)
  3. #3 Tool B (50)
  4. #4 Tool D (40)
  5. #5 Tool C (30)
  6. #6 Tool E (15)

Your rank improved from #4 in run 1 to #2 in run 6, behind Tool A (AI Mode). Counts are answers that name each brand. Demo data.

Named in 50 of 125 answers. Ranked #2 of 6.

40%Share of answers that name you
18Answers that link your site (14%)
#2Rank of 6 (run 1: #4)
75Answers where you are absent

Every answer, one square each

Named + linkedNamedLinked onlyAbsent

Named in 50 of 125 answers across Gemini. Demo data.

Named answers by funnel stage

Research12 of 40
Compare20 of 45
Decision18 of 40

Your rank over time

Rank of six brands across six runs, Gemini. Demo data.Rank 1 is at the top. You move from #4 in run 1 to #2 in run 6.#1#2#3#4#5#6Run 1Run 2Run 3Run 4Run 5Run 6Tool A #1Tool B #3Tool C #4Tool D #6Tool E #5You #2Rank of six brands across six runs, Gemini. Demo data.Rank 1 is at the top. You move from #4 in run 1 to #2 in run 6.#1#2#3#4#5#6123456Tool A #1Tool B #3Tool C #4Tool D #6Tool E #5You #2
Run
  1. #1 Tool A (62)
  2. #2 Tool B (55)
  3. #3 Tool C (45)
  4. #4 You (40)
  5. #5 Tool E (25)
  6. #6 Tool D (20)
  1. #1 Tool A (62)
  2. #2 Tool B (53)
  3. #3 Tool C (45)
  4. #4 You (41)
  5. #5 Tool E (25)
  6. #6 Tool D (20)
  1. #1 Tool A (61)
  2. #2 Tool B (51)
  3. #3 You (44)
  4. #4 Tool C (41)
  5. #5 Tool E (25)
  6. #6 Tool D (20)
  1. #1 Tool A (61)
  2. #2 Tool B (49)
  3. #3 You (46)
  4. #4 Tool C (39)
  5. #5 Tool E (25)
  6. #6 Tool D (20)
  1. #1 Tool A (60)
  2. #2 You (48)
  3. #3 Tool B (47)
  4. #4 Tool C (37)
  5. #5 Tool E (25)
  6. #6 Tool D (20)
  1. #1 Tool A (60)
  2. #2 You (50)
  3. #3 Tool B (45)
  4. #4 Tool C (35)
  5. #5 Tool E (25)
  6. #6 Tool D (20)

Your rank improved from #4 in run 1 to #2 in run 6, behind Tool A (Gemini). Counts are answers that name each brand. Demo data.

Answers by engine

Answers by engine and verdict, B2B software example. Demo data.
EngineNamed + linkedNamedLinked onlyAbsentNamed share
ChatGPT3642202778 of 125 (62%)
Perplexity343764871 of 125 (57%)
Google AI Overviews242896452 of 125 (42%)
Google AI Mode283385661 of 125 (49%)
Gemini183207550 of 125 (40%)
All engines14017243270312 of 625 (50%)

Prompts, by funnel stage

Stage
Sample of 15 prompts with a verdict per engine, B2B software example. Select a prompt to open a sample answer. Demo data.
Prompt (select to open)StageChatGPTPerplexityAI OverviewsAI ModeGemini
ResearchAbsentAbsentLinked onlyAbsentAbsent
ResearchNamedAbsentAbsentNamedAbsent
ResearchAbsentAbsentAbsentAbsentAbsent
ResearchLinked onlyAbsentAbsentAbsentAbsent
ResearchAbsentNamedAbsentAbsentAbsent
CompareNamed and linkedNamed and linkedNamed and linkedNamedNamed and linked
CompareNamed and linkedNamedAbsentLinked onlyNamed
CompareNamedAbsentNamedAbsentAbsent
CompareNamed and linkedAbsentAbsentNamedAbsent
DecisionNamed and linkedNamed and linkedNamed and linkedNamedNamed
DecisionNamedNamedAbsentAbsentAbsent
DecisionAbsentAbsentAbsentAbsentAbsent
DecisionNamed and linkedAbsentAbsentNamed and linkedAbsent
DecisionNamed and linkedNamed and linkedNamed and linkedNamed and linkedLinked only
DecisionAbsentLinked onlyAbsentAbsentAbsent

Showing 15 of 15 sample prompts. Demo data.

Named + linkedNamedLinked onlyAbsent

Sites the AI cites

Across all 625 answers in the latest run (all engines). For each site: how many answers cite it, and in how many of those the answer names you, or names a competitor and not you. Demo data.

Sites cited in answers, B2B software example. Demo data.
SiteTypeAnswers citing itOf those, name youOf those, name a competitor and not you
Review site Creview-site-c.exampleReview site
212 of 625
8874
Your brandyourbrand.exampleYour site
183 of 625
14021
Tool Atool-a.exampleCompetitor site
164 of 625
5298
Tool Btool-b.exampleCompetitor site
97 of 625
2057
Forum Dcommunity-forum-d.exampleForum
76 of 625
2430
Tool Ctool-c.exampleCompetitor site
58 of 625
1238
Publisher Epublisher-e.examplePublisher
49 of 625
1520
Tool Dtool-d.exampleCompetitor site
33 of 625
524
Tool Etool-e.exampleCompetitor site
21 of 625
315
Demo dataA running shoe brand sold direct and through retailers, tracked against five competing brands. 125 prompts per engine, 6 runs.
Engine

Named in 263 of 625 answers. Ranked #3 of 6.

42%Share of answers that name you
150Answers that link your site (24%)
#3Rank of 6 (run 1: #4)
314Answers where you are absent

Every answer, one square each

Named + linkedNamedLinked onlyAbsent

Named in 263 of 625 answers across five engines. Demo data.

Named answers by funnel stage

Research78 of 200
Compare101 of 225
Decision84 of 200

Your rank over time

Rank of six brands across six runs, All engines. Demo data.Rank 1 is at the top. You move from #4 in run 1 to #3 in run 6.#1#2#3#4#5#6Run 1Run 2Run 3Run 4Run 5Run 6Brand A #1Brand B #2Brand C #4Brand D #5Brand E #6You #3Rank of six brands across six runs, All engines. Demo data.Rank 1 is at the top. You move from #4 in run 1 to #3 in run 6.#1#2#3#4#5#6123456Brand A #1Brand B #2Brand C #4Brand D #5Brand E #6You #3
Run
  1. #1 Brand A (304)
  2. #2 Brand B (259)
  3. #3 Brand C (230)
  4. #4 You (210)
  5. #5 Brand D (120)
  6. #6 Brand E (85)
  1. #1 Brand A (308)
  2. #2 Brand B (265)
  3. #3 Brand C (220)
  4. #4 You (218)
  5. #5 Brand D (125)
  6. #6 Brand E (87)
  1. #1 Brand A (313)
  2. #2 Brand B (270)
  3. #3 You (226)
  4. #4 Brand C (210)
  5. #5 Brand D (127)
  6. #6 Brand E (90)
  1. #1 Brand A (317)
  2. #2 Brand B (275)
  3. #3 You (239)
  4. #4 Brand C (199)
  5. #5 Brand D (131)
  6. #6 Brand E (92)
  1. #1 Brand A (322)
  2. #2 Brand B (280)
  3. #3 You (252)
  4. #4 Brand C (189)
  5. #5 Brand D (133)
  6. #6 Brand E (95)
  1. #1 Brand A (326)
  2. #2 Brand B (286)
  3. #3 You (263)
  4. #4 Brand C (179)
  5. #5 Brand D (138)
  6. #6 Brand E (97)

Your rank improved from #4 in run 1 to #3 in run 6, behind Brand A (All engines). Counts are answers that name each brand. Demo data.

Named in 60 of 125 answers. Ranked #2 of 6.

48%Share of answers that name you
36Answers that link your site (29%)
#2Rank of 6 (run 1: #4)
51Answers where you are absent

Every answer, one square each

Named + linkedNamedLinked onlyAbsent

Named in 60 of 125 answers across ChatGPT. Demo data.

Named answers by funnel stage

Research18 of 40
Compare24 of 45
Decision18 of 40

Your rank over time

Rank of six brands across six runs, ChatGPT. Demo data.Rank 1 is at the top. You move from #4 in run 1 to #2 in run 6.#1#2#3#4#5#6Run 1Run 2Run 3Run 4Run 5Run 6Brand A #1Brand B #3Brand C #4Brand D #5Brand E #6You #2Rank of six brands across six runs, ChatGPT. Demo data.Rank 1 is at the top. You move from #4 in run 1 to #2 in run 6.#1#2#3#4#5#6123456Brand A #1Brand B #3Brand C #4Brand D #5Brand E #6You #2
Run
  1. #1 Brand A (78)
  2. #2 Brand B (52)
  3. #3 Brand C (48)
  4. #4 You (45)
  5. #5 Brand D (25)
  6. #6 Brand E (20)
  1. #1 Brand A (78)
  2. #2 Brand B (53)
  3. #3 You (47)
  4. #4 Brand C (45)
  5. #5 Brand D (26)
  6. #6 Brand E (20)
  1. #1 Brand A (79)
  2. #2 Brand B (53)
  3. #3 You (50)
  4. #4 Brand C (43)
  5. #5 Brand D (27)
  6. #6 Brand E (20)
  1. #1 Brand A (79)
  2. #2 Brand B (54)
  3. #3 You (53)
  4. #4 Brand C (40)
  5. #5 Brand D (28)
  6. #6 Brand E (20)
  1. #1 Brand A (80)
  2. #2 You (57)
  3. #3 Brand B (54)
  4. #4 Brand C (38)
  5. #5 Brand D (29)
  6. #6 Brand E (20)
  1. #1 Brand A (80)
  2. #2 You (60)
  3. #3 Brand B (55)
  4. #4 Brand C (35)
  5. #5 Brand D (30)
  6. #6 Brand E (20)

Your rank improved from #4 in run 1 to #2 in run 6, behind Brand A (ChatGPT). Counts are answers that name each brand. Demo data.

Named in 64 of 125 answers. Ranked #3 of 6.

51%Share of answers that name you
42Answers that link your site (34%)
#3Rank of 6 (run 1: #3)
49Answers where you are absent

Every answer, one square each

Named + linkedNamedLinked onlyAbsent

Named in 64 of 125 answers across Perplexity. Demo data.

Named answers by funnel stage

Research20 of 40
Compare24 of 45
Decision20 of 40

Your rank over time

Rank of six brands across six runs, Perplexity. Demo data.Rank 1 is at the top. You move from #3 in run 1 to #3 in run 6.#1#2#3#4#5#6Run 1Run 2Run 3Run 4Run 5Run 6Brand A #2Brand B #1Brand C #4Brand D #5Brand E #6You #3Rank of six brands across six runs, Perplexity. Demo data.Rank 1 is at the top. You move from #3 in run 1 to #3 in run 6.#1#2#3#4#5#6123456Brand A #2Brand B #1Brand C #4Brand D #5Brand E #6You #3
Run
  1. #1 Brand A (62)
  2. #2 Brand B (58)
  3. #3 You (50)
  4. #4 Brand C (46)
  5. #5 Brand D (22)
  6. #6 Brand E (15)
  1. #1 Brand A (64)
  2. #2 Brand B (61)
  3. #3 You (52)
  4. #4 Brand C (45)
  5. #5 Brand D (23)
  6. #6 Brand E (16)
  1. #1 Brand A (65)
  2. #2 Brand B (65)
  3. #3 You (54)
  4. #4 Brand C (44)
  5. #5 Brand D (23)
  6. #6 Brand E (17)
  1. #1 Brand B (68)
  2. #2 Brand A (67)
  3. #3 You (58)
  4. #4 Brand C (42)
  5. #5 Brand D (24)
  6. #6 Brand E (18)
  1. #1 Brand B (72)
  2. #2 Brand A (68)
  3. #3 You (61)
  4. #4 Brand C (41)
  5. #5 Brand D (24)
  6. #6 Brand E (19)
  1. #1 Brand B (75)
  2. #2 Brand A (70)
  3. #3 You (64)
  4. #4 Brand C (40)
  5. #5 Brand D (25)
  6. #6 Brand E (20)

Your rank held from #3 in run 1 to #3 in run 6, behind Brand B (Perplexity). Counts are answers that name each brand. Demo data.

Named in 48 of 125 answers. Ranked #3 of 6.

38%Share of answers that name you
28Answers that link your site (22%)
#3Rank of 6 (run 1: #4)
67Answers where you are absent

Every answer, one square each

Named + linkedNamedLinked onlyAbsent

Named in 48 of 125 answers across AI Overviews. Demo data.

Named answers by funnel stage

Research14 of 40
Compare18 of 45
Decision16 of 40

Your rank over time

Rank of six brands across six runs, AI Overviews. Demo data.Rank 1 is at the top. You move from #4 in run 1 to #3 in run 6.#1#2#3#4#5#6Run 1Run 2Run 3Run 4Run 5Run 6Brand A #1Brand B #2Brand C #4Brand D #5Brand E #6You #3Rank of six brands across six runs, AI Overviews. Demo data.Rank 1 is at the top. You move from #4 in run 1 to #3 in run 6.#1#2#3#4#5#6123456Brand A #1Brand B #2Brand C #4Brand D #5Brand E #6You #3
Run
  1. #1 Brand A (60)
  2. #2 Brand B (50)
  3. #3 Brand C (45)
  4. #4 You (40)
  5. #5 Brand D (26)
  6. #6 Brand E (20)
  1. #1 Brand A (61)
  2. #2 Brand B (50)
  3. #3 Brand C (44)
  4. #4 You (41)
  5. #5 Brand D (27)
  6. #6 Brand E (20)
  1. #1 Brand A (62)
  2. #2 Brand B (50)
  3. #3 You (42)
  4. #4 Brand C (42)
  5. #5 Brand D (28)
  6. #6 Brand E (21)
  1. #1 Brand A (64)
  2. #2 Brand B (50)
  3. #3 You (44)
  4. #4 Brand C (41)
  5. #5 Brand D (28)
  6. #6 Brand E (21)
  1. #1 Brand A (65)
  2. #2 Brand B (50)
  3. #3 You (46)
  4. #4 Brand C (39)
  5. #5 Brand D (29)
  6. #6 Brand E (22)
  1. #1 Brand A (66)
  2. #2 Brand B (50)
  3. #3 You (48)
  4. #4 Brand C (38)
  5. #5 Brand D (30)
  6. #6 Brand E (22)

Your rank improved from #4 in run 1 to #3 in run 6, behind Brand A (AI Overviews). Counts are answers that name each brand. Demo data.

Named in 51 of 125 answers. Ranked #3 of 6.

41%Share of answers that name you
29Answers that link your site (23%)
#3Rank of 6 (run 1: #4)
65Answers where you are absent

Every answer, one square each

Named + linkedNamedLinked onlyAbsent

Named in 51 of 125 answers across AI Mode. Demo data.

Named answers by funnel stage

Research15 of 40
Compare19 of 45
Decision17 of 40

Your rank over time

Rank of six brands across six runs, AI Mode. Demo data.Rank 1 is at the top. You move from #4 in run 1 to #3 in run 6.#1#2#3#4#5#6Run 1Run 2Run 3Run 4Run 5Run 6Brand A #1Brand B #2Brand C #4Brand D #5Brand E #6You #3Rank of six brands across six runs, AI Mode. Demo data.Rank 1 is at the top. You move from #4 in run 1 to #3 in run 6.#1#2#3#4#5#6123456Brand A #1Brand B #2Brand C #4Brand D #5Brand E #6You #3
Run
  1. #1 Brand A (58)
  2. #2 Brand B (55)
  3. #3 Brand C (48)
  4. #4 You (40)
  5. #5 Brand D (25)
  6. #6 Brand E (18)
  1. #1 Brand A (58)
  2. #2 Brand B (56)
  3. #3 Brand C (46)
  4. #4 You (42)
  5. #5 Brand D (26)
  6. #6 Brand E (18)
  1. #1 Brand A (59)
  2. #2 Brand B (56)
  3. #3 You (43)
  4. #4 Brand C (43)
  5. #5 Brand D (26)
  6. #6 Brand E (19)
  1. #1 Brand A (59)
  2. #2 Brand B (57)
  3. #3 You (46)
  4. #4 Brand C (41)
  5. #5 Brand D (27)
  6. #6 Brand E (19)
  1. #1 Brand A (60)
  2. #2 Brand B (57)
  3. #3 You (49)
  4. #4 Brand C (38)
  5. #5 Brand D (27)
  6. #6 Brand E (20)
  1. #1 Brand A (60)
  2. #2 Brand B (58)
  3. #3 You (51)
  4. #4 Brand C (36)
  5. #5 Brand D (28)
  6. #6 Brand E (20)

Your rank improved from #4 in run 1 to #3 in run 6, behind Brand A (AI Mode). Counts are answers that name each brand. Demo data.

Named in 40 of 125 answers. Ranked #3 of 6.

32%Share of answers that name you
15Answers that link your site (12%)
#3Rank of 6 (run 1: #4)
82Answers where you are absent

Every answer, one square each

Named + linkedNamedLinked onlyAbsent

Named in 40 of 125 answers across Gemini. Demo data.

Named answers by funnel stage

Research11 of 40
Compare16 of 45
Decision13 of 40

Your rank over time

Rank of six brands across six runs, Gemini. Demo data.Rank 1 is at the top. You move from #4 in run 1 to #3 in run 6.#1#2#3#4#5#6Run 1Run 2Run 3Run 4Run 5Run 6Brand A #1Brand B #2Brand C #4Brand D #5Brand E #6You #3Rank of six brands across six runs, Gemini. Demo data.Rank 1 is at the top. You move from #4 in run 1 to #3 in run 6.#1#2#3#4#5#6123456Brand A #1Brand B #2Brand C #4Brand D #5Brand E #6You #3
Run
  1. #1 Brand A (46)
  2. #2 Brand B (44)
  3. #3 Brand C (43)
  4. #4 You (35)
  5. #5 Brand D (22)
  6. #6 Brand E (12)
  1. #1 Brand A (47)
  2. #2 Brand B (45)
  3. #3 Brand C (40)
  4. #4 You (36)
  5. #5 Brand D (23)
  6. #6 Brand E (13)
  1. #1 Brand A (48)
  2. #2 Brand B (46)
  3. #3 Brand C (38)
  4. #4 You (37)
  5. #5 Brand D (23)
  6. #6 Brand E (13)
  1. #1 Brand A (48)
  2. #2 Brand B (46)
  3. #3 You (38)
  4. #4 Brand C (35)
  5. #5 Brand D (24)
  6. #6 Brand E (14)
  1. #1 Brand A (49)
  2. #2 Brand B (47)
  3. #3 You (39)
  4. #4 Brand C (33)
  5. #5 Brand D (24)
  6. #6 Brand E (14)
  1. #1 Brand A (50)
  2. #2 Brand B (48)
  3. #3 You (40)
  4. #4 Brand C (30)
  5. #5 Brand D (25)
  6. #6 Brand E (15)

Your rank improved from #4 in run 1 to #3 in run 6, behind Brand A (Gemini). Counts are answers that name each brand. Demo data.

Answers by engine

Answers by engine and verdict, Ecommerce example. Demo data.
EngineNamed + linkedNamedLinked onlyAbsentNamed share
ChatGPT2238145160 of 125 (48%)
Perplexity3034124964 of 125 (51%)
Google AI Overviews1830106748 of 125 (38%)
Google AI Mode203196551 of 125 (41%)
Gemini122838240 of 125 (32%)
All engines10216148314263 of 625 (42%)

Prompts, by funnel stage

Stage
Sample of 15 prompts with a verdict per engine, Ecommerce example. Select a prompt to open a sample answer. Demo data.
Prompt (select to open)StageChatGPTPerplexityAI OverviewsAI ModeGemini
ResearchAbsentAbsentAbsentAbsentAbsent
ResearchAbsentAbsentLinked onlyAbsentAbsent
ResearchNamedAbsentAbsentAbsentAbsent
ResearchAbsentAbsentAbsentAbsentAbsent
ResearchNamed and linkedNamedAbsentAbsentAbsent
CompareNamed and linkedNamed and linkedNamed and linkedNamedNamed and linked
CompareNamedNamed and linkedNamedAbsentAbsent
CompareAbsentAbsentAbsentAbsentLinked only
CompareAbsentNamedAbsentAbsentAbsent
CompareAbsentAbsentAbsentAbsentAbsent
DecisionNamed and linkedNamed and linkedNamed and linkedNamedNamed
DecisionNamed and linkedNamed and linkedNamed and linkedNamed and linkedNamed and linked
DecisionAbsentAbsentAbsentAbsentAbsent
DecisionNamed and linkedAbsentNamedAbsentAbsent
DecisionAbsentAbsentAbsentLinked onlyAbsent

Showing 15 of 15 sample prompts. Demo data.

Named + linkedNamedLinked onlyAbsent

Sites the AI cites

Across all 625 answers in the latest run (all engines). For each site: how many answers cite it, and in how many of those the answer names you, or names a competitor and not you. Demo data.

Sites cited in answers, Ecommerce example. Demo data.
SiteTypeAnswers citing itOf those, name youOf those, name a competitor and not you
Retailer Bretailer-b.exampleRetailer
238 of 625
91102
Review site Creview-site-c.exampleReview site
226 of 625
9688
Your brandyourbrand.exampleYour site
150 of 625
10217
Marketplace Dmarketplace-d.exampleMarketplace
131 of 625
3370
Brand Abrand-a.exampleCompetitor site
118 of 625
2180
Forum Eforum-e.exampleForum
84 of 625
2931
Brand Bbrand-b.exampleCompetitor site
64 of 625
941
Retailer Fretailer-f.exampleRetailer
52 of 625
1422
Brand Cbrand-c.exampleCompetitor site
37 of 625
621

What the headline sentence and tiles tell you

In the B2B example

The headline counts the answers that name your brand out of all answers asked, then gives your rank among six brands. Here you are named in 312 of 625 answers, a 50% share, and rank #2.

Share of answers that name you

50% here. Named means your brand appears in the answer text, with or without a link.

Answers that link your site

183 here (29%). Linked means your site is one of the cited sources. A link without a name is counted as linked only.

Rank of six

Your position among you and five competitors by answers naming each brand. Run 1 was #4, run 6 is #2.

Answers where you are absent

270 here. These are the answers that neither name nor link you.

Choose an engine chip to re-slice the sentence and tiles for one engine, which has 125 answers. The rules behind every figure, including minimum sample sizes, are on the method page.

How to read the answer squares

Each square is one AI answer, coloured by what the answer did with your brand. In the B2B example, 140 answers name and link you, 172 name you without a link, 43 link you without naming you and 270 leave you out.

  • Named + linkedYour brand is in the answer text and your site is a source.
  • NamedYour brand is in the answer text.
  • Linked onlyYour site is a source. A link alone never counts as a mention.
  • AbsentNeither.

The engine table under the squares gives the same four counts per engine. In the B2B example Gemini names you in 50 of 125 answers and ChatGPT in 78 of 125, so one blended number hides a 22-point gap between engines.

How the rank over time chart works

Rank orders you and five competitors by the answers that name each brand in each run. In the B2B example you moved from #4 in run 1 to #2 in run 6, behind Tool A.

Read any run

Hover or tap the chart, or use the run buttons with the keyboard arrow keys, to see every brand's rank and answer count for that run.

Pick an engine to find the cause

Choose Perplexity in the B2B example. Tool B climbs from #4 to #1 while you slip from #1 to #2, a change the blended view hides.

A real report calls a movement only after three runs and a change of 5 points, and shows a competitor named fewer than 10 times as "fewer than 10". The method page lists every rule.

How to use the prompt table by funnel stage

The prompt table lists each buyer question with its funnel stage and a verdict for every engine. Filter to one stage, or tick the box to see only the prompts where you are not named.

Research

Early questions that do not name a product, such as how to track invoices.

Compare

Best-of and which-tool questions where buyers build a shortlist.

Decision

Head-to-head, pricing and where-to-buy questions close to a purchase.

Select a prompt to open a sample answer and its sources. The demo shows 15 of the 125 prompts asked on each engine. In the product, every sampled answer is kept and open to inspect for 13 months.

What the sources view shows

The sources view lists the sites AI cites in its answers, and for each one how often the answer names you or names a competitor and not you. In the B2B example Review site C is cited in 212 of 625 answers, and your own site in 183.

For software brands

Competitor sites, review sites and forums show where your buyers read before they ask. A site cited often next to competitors, and never next to you, is a gap to close.

For ecommerce brands

Switch the example to Ecommerce to see product prompts and cited retailers and review sites. Retailer B is cited in 238 of 625 answers and Review site C in 226.

The sources view works at site level. Cited pages and full answer text stay in the product and are not sent to AI assistants through MCP.

Ask Claude or ChatGPT about a report like this

Every figure in this report is readable by Claude and ChatGPT through the Firemark MCP server, so you can ask for the share, the rank change or the cited sites in plain language. The MCP page lists the tools and shows example questions answered from this same demo data.

Which plan runs a report like this?

This demo tracks 125 prompts on all five engines. That fits Growth at $199 a month (200 prompts, 5 engines) or Pro at $499 a month. Lite and Starter cover three or four engines. See every plan.

Start tracking your own brand

The demo uses invented numbers. Start tracking to see how often AI names your brand.

Start trackingSee pricing