What's new in Firemark

What is new, improved and fixed in Firemark, newest first. Every change a customer would notice, with the date it shipped.

Showing New changes. Show everything

October 2026

  • NewCompetitorsPromptsMCP

    Gap tools show where competitors are cited and you are not

    Find prompts where a competitor is named and you are not, where some engines name you and others do not, and where you are named without a link. A gap export and a source-gap view come with it.

  • NewAccount

    Change your password in Workspace settings

    Workspace settings now has a change-password option, and Firemark emails you when a password is set or changed. Accounts that only use Google are pointed to "Forgot your password?".

  • NewPrompt groupsPromptsSetup

    Prompt groups let you slice results by buyer type

    Sort your prompts into groups, then pick a group in the top bar to see Overview, Sources and other screens for just those prompts. Add, move and remove prompts in bulk.

  • NewPromptsMCP

    Prompts that name your brand are now flagged

    Prompts that already contain your brand name get a chip on the Prompts screen, so you can tell them from open buying questions. Counts and results stay as they were.

  • NewSourcesMCP

    Per-URL citations are live in Firemark

    Sources now lists which of your own pages AI answers cite, with how many answers cited each page and how it fared against competitors, per engine. Your assistant can read the same list.

  • NewSetupAccount

    Remove a brand and bring it back within 90 days

    Account owners can remove a tracked brand from its Setup page. It moves to a Removed brands list on Brands, with a Restore button until its data is deleted after 90 days.

Subscribe by RSS

Find out if AI recommends you

Start tracking your brand, or open the demo to see a full report first.