Track Digital PR placements and see how often AI answers cite them
List the articles on other sites that feature your brand in Setup. Sources shows how often AI answers cite them, and past runs are counted with your list. Every plan.
Find Digital PR in Setup. List the articles on other sites that feature your brand: guest posts, roundups, interviews, mentions and paid placements. Each one is a placement. Add them one link at a time, or paste several, one per line. Each line says whether it can be added and why not, such as a site's home page, your own website or a duplicate. A brand can list up to 200. It is on every plan.
Sources › Digital PR shows how often AI answers cite them: "Your PR placements were cited in N of M answers". It also shows the change from the run before, a run-by-run chart, and each placement with its answers, engines and prompts. Download CSV exports the list.
A placement counts only when an answer cites that exact article. Other pages on the same site do not count. It is counted on its own, not as linked, and the site keeps its type. A site with a cited placement gets a "PR placement" tag, and the article shows "Your placement" on the site's page.
Firemark counts your past runs with your current list, so a placement you add shows its history straight away.
Only your team adds placements, in the app or through an assistant with the Approve and edit your brands permission. Firemark never adds one by itself.
Your assistant has two new tools in MCP 1.4.0: get_digital_pr reads the list and its figures, and update_placements changes the list. On paid plans, the API has GET /api/v1/brands/{brand}/digital-pr.
If your assistant does not show the new tools yet, start a new chat or reconnect Firemark in its settings.